stack-cup
expanding the boundaries of sustainable design – from B2B to B2C.
brand development
website development
brand positioning
marketing & engagement strategy
content creation
the brief
Stack-Cup sought to expand from B2B to B2C, needing a refined brand identity, a shopify e-commerce site, and product positioning that resonated with direct consumers.
our approach
We worked to redefine Stack-Cup’s brand and strategy to appeal to a new segment. Through a refreshed visual identity, an intuitive Shopify store, and a clear product positioning strategy, we highlighted Stack-Cup’s commitment to sustainability and their refreshing approach to custom printed cups.
impact
With a streamlined e-commerce platform and revitalised brand identity, Stack-Cup has successfully transitioned into the B2C market. The refreshed brand and online store have driven consumer engagement, establishing Stack-Cup as a leader in sustainable products.
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