etc. etc. studio pet food tool

A product concept developed to showcase our approach to industrial design. 

concept ideation

product development

prototyping

fea testing

problem

Extracting wet food by hand wastes product and creates hassle. A tool is needed to maximise food retrieval, minimise waste and enhance the pet care experience.

objective

Develop a handheld tool to extract pet food from pouches, minimising waste and enhancing convenience.

we learn from failures...

In prototyping, failure is the key to success, which is why we often use adjustable systems to help us find what will work and most importantly, what won’t.

prototyping in-house helps us explore as wide range of ideas. We blend digital and real-world testing to optimise parts in our designs.

it's time to ship!

We produce a detailed toolkit at the end of each project. Our toolkits are designed for your manufacturers to ensure success is achieved at scale.

Our toolkits include CAD, technical drawings and packaging design, which manufacturers will use to produce and deliver the product exactly as intended.